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Nike is one of the most important lifestyle brands that gave popular culture its style and established what is known to be 'cool '. It is hard to believe that the brand was once founded in the boot of a car. This car was owned by Phil Knight, the visionary behind the label with the 'Swoosh', who together with Bill Bowerman was looking for the perfect running shoe, which aimed to combine lightness and durability. From this vision, a number of classic trainers evolved - many of whose originals are